How Our Curiosity Drives Our Content

One question that we get all the time, be it from our business clients or our personal friends, is how we keep our content interesting in less flashy industries. Sure, anyone can make a restaurant or bar look fun, but how do you make a financial advisor seem interesting? 

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Obviously, this answer is multi-faceted. There’s no one trait that makes us excel at these kinds of clients. However, if we had to chalk everything up to one thing, it would be our team’s general curiosity.

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Every person on our team loves to learn. Whether it's me getting tips on how to grow as an editor, Jimmy asking Devin about the intricacies of micro hooks, or Jason going to Carrie to learn about writing better captions, the culture we have here naturally lends itself to learning about content creation. This creates a culture of learning that allows for our company to constantly grow. If everyone on our team is constantly trying to learn, we will naturally improve at making the content for our clients. 

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This curiosity is especially apparent in our “interview style” shoots– shoots where our clients are talking to the camera and responding to our questions. Yes, I’m curious about how I can get better at editing, but I’m also curious about what a Roth IRA is. Part of what makes our interview-style content great is that I genuinely care about what our clients do. When I’m asking a question, it's primarily because I want to know the answer. This also means I can have conversations with the clients that create organic sound bites. This not only creates a ton of usable content, but also keeps the client comfortable, ultimately keeping them in a conversational tone that social media loves. 

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People can tell when someone doesn’t care about what they’re talking about. We see it all the time, both in the real world and on social media. These people are typically not ones we want to spend time with in the real world. They take so much energy to talk to, and the conversations are often never rewarding. Social media is the exact same way. That’s why we need to do our part in any interview we post. If we care about the questions we’re asking, our clients will put more passion into their answers, creating better content that people actually want to watch. 

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At the end of the day, this curiosity isn’t something that can be manufactured. That’s what makes our team so great. We want to understand every single industry to the best of our ability. It’s partially because it helps us make better content, but mainly because these things are of real interest to our team.

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