The Strategy Phase of Marketing

People outside the marketing world often underestimate the energy required to create a coherent strategy. Particularly on social media, it may seem like deliverables are posted at random. However, this couldn’t be further from the truth.

Success on social media, like success in life, requires immense planning. From the moment you first contact us (shoot us a message!) to the day we post a viral video, we are strategizing. This means understanding what works well in your field and building a content strategy that meets your unique needs. From the equipment we use to the sounds in the background of the video, we constantly combine your page’s analytics with our expertise to enhance your content style.

When we bring on a new client, we begin with a rigorous onboarding process. This involves learning everything we can about your business. From running a full audit of your account analytics to studying your competition, we identify what it will take to successfully promote you. Then, we sit down and brainstorm content ideas that we believe will perform well, while eliciting the emotions your business should convey. If you run an upbeat bar, we ensure our content reflects that vibe. If you manage a legal practice, we ask questions that highlight your knowledge and approachability. After that, we start shooting.

If we don’t perfect your account on the first try, we adjust. Whether it's the positioning of text on the screen or the way we record a video, we leave no stone unturned until we find the perfect formula for you. And when that formula inevitably changes, we adapt.

We believe that good content is anywhere you are willing to look. Capturing that content in a way that illustrates your brand, however, is an art. While it may seem daunting, it’s also what we specialize in.

Social media is much more than what meets the eye. Yes, we create aesthetically pleasing content, but our value runs far deeper. Our understanding of the social media landscape and our ability to apply that knowledge to any industry set us apart from your average intern with a camera.

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