Position Overview:
We are seeking a creative and strategic B2B Content Manager to join our dynamic team at Precision Social. This role is integral to our mission of creating compelling, value-driven content that resonates with our clients' target audiences. The ideal candidate will have a strong understanding of B2B marketing, a knack for storytelling, and the ability to manage multiple content projects from ideation through execution.
Key Responsibilities:
High-Level Strategy:
- Develop and execute content strategies that align with our clients' business goals and target audience needs.
- Emphasize providing value and documenting client processes, focusing on educating the audience rather than selling.
Ideation and Planning:
- Brainstorm and generate innovative content ideas that highlight the value and unique aspects of our clients' businesses.
- Plan content ideas that require multiple steps to execute, ensuring thorough preparation and timely delivery.
Content Creation:
- Write, edit, and oversee the production of high-quality content, including blog posts, articles, social media updates, videos, and webinars.
- Create detailed shot lists and coordinate with internal and external teams to capture necessary content.
Building and Managing Content Calendars:
- Develop and maintain a comprehensive content calendar to ensure a consistent flow of engaging content.
- Plan and schedule content to align with marketing campaigns and client objectives.
Writing Style:
- Craft content that is human, conversational, bold, authentic, witty, and candid.
- Avoid corporate jargon and overly commercial tones to maintain reader engagement and trust.
Account Management:
- Manage client accounts, ensuring clear communication, timely updates, and alignment with client expectations.
- Utilize LinkedIn and other platforms to maximize content visibility and engagement, including job postings, pinned posts, and tagging relevant individuals.
Measurement and Optimization:
- Monitor and analyze content performance metrics to continuously improve content strategy and execution.
- Report on content effectiveness and recommend adjustments to meet objectives.
Qualifications:
- Strong writing, editing, and storytelling skills.
- Excellent project management and organizational abilities.
- Familiarity with social media platforms, particularly LinkedIn.
- Ability to work collaboratively in a fast-paced environment.
- Creative thinker with a passion for storytelling and educating audiences.
About Precision Social:
We specialize in organic social media marketing, creating and distributing authentic, well-thought-out content that generates leads and builds trust. Our approach is rooted in documenting the real stories of our clients, showcasing their true colors, and creating an intimate feel in our content. We believe in invoking intrigue and curiosity through our storytelling, helping mid-market companies thrive in the modern marketing landscape.
If you are passionate about B2B marketing and have a talent for creating engaging, value-driven content, we would love to hear from you. Apply today to join our team and help us tell the stories that matter.
Compensation
Salary: based on experience and skills.
Benefits: Medical, 401(k)
