A Local Hero: How Precision Social elevated M.O. Graphics' digital pressence

Background

In October 2023, we added M.O. Graphics, a car-wrapping company, to our array of clients. However, unlike our typical package, we only took over the management end of the account. Meanwhile, M.O. handled the content production and strategy work internally. These two services separate us from other social media companies, however, and are vital to our added value. Nevertheless, we worked with what we had to boost their reach. In our first 3 months of account management, we saw a 7.5k reach increase and a 62% increase in profile visits. These numbers are nothing to scoff at, but are also nowhere near our peak capabilities. 

In January 2024, we complete social management for M.O. This means crafting our own content strategy, recording the content ourselves, and doing an analytical deep-dive to determine what is and isn’t successful. In the first 3 months of this transition, we saw clear results. We upped M.O’s reach by 607.5% – a 52.9k increase– and boosted total impressions by 68.4k over a three month timespan. Perhaps the crown jewel of this run was on March 6. An edit of a vintage Chevy Impala earned 3,022 likes and 56,824 plays– by far the best performing video on the account. Perhaps more importantly, it had 78 comments and 1,119 shares. This illustrates that people were talking about the wrap, and as such M.O. Graphics. This helped M.O build up an immense brand ID in the Chicagoland area. 

The primary takeaway from this is that while video content does work, it has to be the right content. We’ve found that combinations of people and cars in shots are successful for M.O’s account, so we prioritized making content like that. Not every video performed as well as our Chevy Impala video, but those made in that style did demonstrably better than other kinds of content. This shift likely doesn’t happen if M.O didn’t give full control of their accounts to us. When restricted by their in-house content, there was only so much we could do. Once we earned full control, we were able to create far more compelling content, rooted in replicating the already-successful. This strategy works in all industries across Instagram. We’ve cracked the code for M.O, and we can crack it for you too.